Process
FEMWORKS Technology
Reach Build Empower.®
Step 1 Reach – Identify the target community audience and gather qualitative and quantitative data
Step 2 Engage – Leverage native insight and data to design a community engagement strategy
Step 3 Build – Develop an integrated campaign that leverages real photography, campaign messaging, and events to build authentic relationships
Step 4 Empower – Deliver a compelling call to action and place the public facing campaign in appropriate and relevant media and public spaces
Step 5 Continue – Continue to engage and empower the entire community. Establish a community advisory board, evaluation tools and processes to inform and improve the overall campaign efficacy