Lincoln Park Coast Cultural District (LPCCD) | | FEMWORKS

Lincoln Park Coast Cultural District is a non-profit organization with a mission to plan, design and build a comprehensive arts and cultural district in the Lincoln Park/Coast area, an 11-acre, four-block site dominated by brownfield sites, of the City of Newark, New Jersey. LPCCD is developing a sustainable arts community built on affordable housing, green jobs, Black music, culture and urban farming. Plans for the arts and cultural district include sustainable mixed-income housing units, annual music festivals and historic restoration projects.

Our Solutions

Media and community relations
Messaging and positioning
Integrated campaign development
Destination event planning and management
Community Events
Media Events
Campaign and stock photography
Corporate brand identity
Print and electronic collateral
Website information architecture
Advertising and social media strategy

Our Impact

Complementing communications and branding efforts have transformed the narrative about Lincoln Park and helped to position the neighborhood for recognition by the US Green Building Council, as a LEED ND neighborhood.

Unveiled 86 units of affordable LEED certified housing and attracted the creative class and families into the community to become residents in Lincoln Park.

Launched and branded Lincoln Park Community Farm and the Community Shared Agricultural (CSA) Program, which recruited in 30 members in year one.

Produced media events and community outreach to launch GreenCap, an innovative Green Jobs Training Program for Newark residents.

Green Jobs Training Program has trained dozens of residents about energy efficiency resulting in employment for these individuals.

Integrated communications strategy landed Lincoln Park feature coverage in The New York Post, Black Enterprise, The Star-Ledger, hundreds of blogs and online news sites and PBS documentary titled “Soul Food Junkies”.

Established the media engagement standards to accommodate dignitaries such as Governor Corzine, Nina Mitchell Wells former Secretary of State of New Jersey and James Moody with wife Linda Moody.

Within five years, FEMWORKS increased attendance at the annual Lincoln Park Music Festival from 3,000 to over 50,000 attendees. The festival featured talents such as The Clark Sisters, Smithsonian Orchestra, James Moody, KRS One, Ice-T, Big Daddy Kane and Loleatta Holloway.