For Immediate Release

Media Contact:
Kimberlee Williams
FEMWORKS
973-494-9705
Kwilliams@femworksllc.com

NEWARK, N.J. Sept. 17, 2012 – FEMWORKS, an award-winning communications agency headquartered in Newark, NJ, has developed an infographic titled “Reach Build Empower” to share our proven touch, our fast track process to reach multicultural audiences and build authentic relationships that empower the entire community. The FEMWORKS touch, as represented in the infographic is what differentiates our impact from that of general marketing companies. Visit our website to see our infographic at www.FEMWORKSLLC.com/our-touch/process.


In order to speak to our country’s increasingly diverse populations such as African Americans, women, gays or disabled communities, a shift in outreach and process is required in order to achieve lasting results. In today’s market, corporations often miss the opportunity to create authentic engagement with urban, gay and multicultural communities. When the wrong message, images, ideas and data are used, the people that comprise diverse communities will not connect with the brand, message or cause being marketed. FEMWORKS specialty is engaging multicultural audiences using integrated communications, with our client’s ultimate goal always in mind.

About FEMWORKS
FEMWORKS is an award-winning communications agency headquartered in Newark, NJ. We design integrated communications campaigns that have transformed the perceptions of a revitalizing city, relationships between stakeholders, community sustainability, and the vitality of the local economy. Our touch connects real-every-day people in urban, multicultural and gay communities to our client’s brand, initiative and cause. FEMWORKS core capabilities are multicultural marketing strategy, campaign development, event planning and campaign photography.

FEMWORKS is a certified Small Business Enterprise (SBE) by New Jersey Commerce, Minority Business Enterprise (MBE), and Women Owned Business Enterprise (WBE) by the Port Authority of NY & NJ and LGBT Business Enterprise by the National Gay and Lesbian Chamber of Commerce.